Miss Universe 2010, Las Vegas, Nevada, United States

The contest was founded in 1952 by California clothing company Pacific Mills. The pageant became part of Kayser-Roth and then Gulf and Western Industries, before being acquired by Donald Trump in 1996.
In 1998, Miss Universe changed its name from Miss Universe, Inc. to Miss Universe Organization and the headquarters moved from Long Beach, Los Angeles to New York City that year. Donald Trump brought in a new team of professionals to the contest headed by its new CEO, Molly Miles, and president Maureen Reidy. Miles coined the slogan "Redefined for Today" for promotion of the pageants. That year, the new Miss Universe logo was born: The Woman with the Stars, which is still used today.
The first use of the title "Miss Universe" was as part of International Pageant of Pulchritude which began in 1926. These events, the first international contests, lasted until 1935 when the Great Depression and other events preceding World War II led to their demise. This pageant had no direct relationship with the modern event.