Women's Standing Urinals, China

A similar device was patented in 1956: "an efficient urine conductor for use by females eliminating all need for contacting a toilet facility...usable while in a comfortable, erect standing position". Another half a dozen devices with the same basic purpose and form were patented by the end the century.
The Urinelle, which originates from France, appeared in 1996 and was the first to have mainstream manufacturing. The Huikeshoven Medical BV from the Netherlands bought the rights for this product in 1997. Over 35 years ago the Little John with the Lady J adapter was sold widely in the United States selling over 100,000 units.
In 2010 the market for these products is growing due to increasing awareness by women and more marketing around the various products. Hygienic options are a concern for more women and there are a larger variety quality products available to choose from. 2010 leading brands include, but are not limited to: GoGirl, Shewee, Whiz Freedom, Freshette, P-mate and P-Style.