History: Early Years Of The Beatles

The Beatles' influence on popular culture was—and remains—immense. Former Rolling Stone associate editor Robert Greenfield said, "People are still looking at Picasso ... at artists who broke through the constraints of their time period to come up with something that was unique and original. In the form that they worked in, in the form of popular music, no one will ever be more revolutionary, more creative and more distinctive." From the 1920s, the United States had dominated popular entertainment culture throughout much of the world, via Hollywood movies, jazz, the music of Broadway and Tin Pan Alley and, later, the rock and roll that first emerged in Memphis, Tennessee. The Beatles not only triggered the British Invasion of the US, but themselves became a globally influential phenomenon.
Their musical innovations, as well as their commercial success, inspired musicians worldwide. A large number of artists have acknowledged them as an influence, or have had chart successes with covers of Beatles songs. On radio, their arrival marked the beginning of a new era; program directors like Rick Sklar of New York's WABC went so far as to forbid DJs from playing any "pre-Beatles" music. The Beatles redefined the album as something more than just a few hits padded out with "filler". They were primary innovators of the music video. The Shea Stadium date with which they opened their 1965 North American tour attracted what was then the largest audience in concert history and is seen as a "landmark event in the growth of the rock crowd." Emulation of their clothing and especially their hairstyles, which became a mark of rebellion, had a global impact on fashion.
The Beatles changed the way people listened to popular music and experienced its role in their lives. From what began as the Beatlemania fad, the group grew to be perceived by their young fans across the industrialized world as the representatives, even the embodiment, of ideals associated with cultural transformation. As icons of the 1960s counterculture, they became a catalyst for bohemianism and activism in various social and political arenas, fuelling such movements as women's liberation, gay liberation and environmentalism.