Photographs By Geof Kern

For 8 pages of fashion, for example, I travelled around Texas, to all the remote corners and big cities, and photographed a couture collection on people like fishermen, beauty shop operators, the homeless. That sort of thing wasn’t done then. Other times I experimented with the photographic medium incorporating paper collage with models and sets, but it was more than that, it was the general approach. It was based on changing the way to do things. It was new. I became known as a “surrealist” because there was no other word to describe what I was doing.
Soon I was working for New York magazines. Esquire, GQ, Rolling Stone.
Bloomingdales New York hired me to photograph a fashion campaign based on surrealism in conjunction with the Fashion Institute of Technology. Europe started calling, and Japan. It just started."