Miss World Pageant

21st century
Eric Morley died as the pageant entered the new century. His wife, Julia, succeeded as chairwoman of the Miss World Organization.
The century saw its first black African winner, Agbani Darego of Nigeria, in 2001. As part of its marketing strategy, Miss World came up with a "You Decide" television special during that edition, featuring the delegates behind the scenes and on the beach, and allowing viewers to either phone in or vote online for their favourites. It also sells its Talent, Beach Beauty and Sports events as television specials to broadcasters.