Black Friday 2010

If the day is the year's biggest for retailers, why is it called Black Friday? Because it is a day retailers make profits -- black ink, said Grace McFeeley of Cherry Hill Mall. "I think it came from the media," said William Timmons of Strawbridge & Clothier. "It's the employees, we're the ones who call it Black Friday," said Belle Stephens of Moorestown Mall. "We work extra hard. It's a long hard day for the employees."
The Christmas shopping season is of enormous importance to American retailers and, while most retailers intend to and actually do make profits during every quarter of the year, some retailers are so dependent on the Christmas shopping season that the quarter including Christmas produces all the year's profits and compensates for losses from other quarters.