Black Friday 2010

Violence
Whereas the 1996 film Jingle All the Way depicted a comedic dramatization of somewhat chaotic antics that people may go through in order to achieve their holiday shopping goals, recent years have seen a marked increase in extreme chaos resulting from people's desires to take advantage of Black Friday sales.
In 2006, a man in Roanoke, VA shopping at Best Buy was recorded on video assaulting another shopper. Unruly Wal-Mart shoppers quickly flooded in the doors at opening, pinning several employees against stacks of merchandise. Nine shoppers in a California mall were injured, including an elderly woman who had to be taken to the hospital, when the crowd rushed to grab gift certificates that had been released from the ceiling.
In 2008 a crowd of approximately 2,000 shoppers in Spring Valley, NY waited outside for the 5:00 a.m. opening of the local Wal-Mart. As opening time approached the crowd grew anxious and when the doors were opened the crowd pushed forward, breaking the door down, and trampling a 34 year old employee to death. The shoppers did not appear concerned with the victim's fate, expressing refusal to halt their stampede when other employees attempted to intervene and help the injured employee, complaining that they had been waiting in the cold and were not willing to wait any longer. Shoppers had begun assembling as early as 9:00 the evening before. Even when police arrived and attempted to render aid to the injured man, shoppers continued to pour in, shoving and pushing the officer as they made their way into the store. Several other people incurred minor injuries, including a pregnant woman who had to be taken to the hospital. The incident may be the first case of a death occurring during Black Friday sales; according to the National Retail Federation, "We are not aware of any other circumstances where a retail employee has died working on the day after Thanksgiving."