DCC Dallas Cowboys NFL Cheerleader Girls

1960s
Before the founding of the Dallas Cowboy Cheerleaders (DCC), the football team's cheer squad was a male-female group called CowBelles & Beaux. The group made its sidelines debut in 1960. Local high school students made up the squad. It was typical of other cheerleading teams throughout the 1960s, rarely getting much attention. At that time, cheerleading was more about, as its name implied, exhorting the audience to show their support for the team. Seeing the cheerleaders was rarely a reason for watching football at the time. In 1969, it was decided that the cheerleading squad needed a new image and the decision was made to drop the male cheerleaders and select an all female squad from the local high school cheerleaders in the Dallas-Fort Worth area. At this time the name CowBelles and Beaux was dropped and the squad became the Dallas Cowboy Cheerleaders.