DCC Dallas Cowboys NFL Cheerleader Girls

Before the founding of the Dallas Cowboy Cheerleaders (DCC), the football team's cheer squad was a male-female group called CowBelles & Beaux. The group made its sidelines debut in 1960. Local high school students made up the squad. It was typical of other cheerleading teams throughout the 1960s, rarely getting much attention. At that time, cheerleading was more about, as its name implied, exhorting the audience to show their support for the team. Seeing the cheerleaders was rarely a reason for watching football at the time. In 1969, it was decided that the cheerleading squad needed a new image and the decision was made to drop the male cheerleaders and select an all female squad from the local high school cheerleaders in the Dallas-Fort Worth area. At this time the name CowBelles and Beaux was dropped and the squad became the Dallas Cowboy Cheerleaders.
1970s
Preparing for the 1970 season, Cowboys manager Tex Schramm decided to change the cheerleaders image to boost attendance. At first the main change was to create an all female squad and change the uniforms and style of cheerleading routines to be more towards dance and less like high school or college cheerleading squads. The ten local high school cheerleaders that were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of the current choreographer. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. Then in 1972, Texie Waterman, a New York choreographer, was recruited and charged with auditioning and training an entirely new female squad which would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. And since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce the more revealing sexier look closer to what you see today.