PETA Animal Protection Campaign

In 1999, a North Carolina grand jury handed down indictments against pig-farm workers on Belcross Farm in Camden County, the first indictments for animal cruelty on a factory farm in the United States, after a three-month PETA investigation produced film of the workers beating the animals. In 2004, PETA published the results of an eight-month undercover investigation in a West Virginia Pilgrim's Pride slaughterhouse that supplies chickens to KFC. The New York Times reported the investigation as showing workers stomping on live chickens, throwing dozens against a wall, tearing the head off a chicken to write graffiti, strangling one with a latex glove, and squeezing birds until they exploded. Yum Brands, owner of KFC, called the video appalling, and threatened to stop purchasing from Pilgrim's Pride if no changes were made; Pilgrim's Pride fired 11 employees, and introduced an anti-cruelty pledge for workers to sign.
In 2004 and 2005, PETA shot footage inside Covance, an animal-testing company in the United States and Europe, that appeared to show monkeys being mistreated in the company's facility in Vienna, Virginia. According to The Washington Post, PETA said an employee of the group filmed primates there being choked, hit, and denied medical attention when badly injured. After PETA sent the video and a 253-page complaint to the United States Department of Agriculture, Covance was fined $8,720 for 16 citations, three of which involved lab monkeys; the other citations involved administrative issues and equipment. The company said none of the issues were pervasive or endemic, and that they had taken corrective action. In 2005 Covance initiated a lawsuit charging PETA with fraud, violation of employee contract, and conspiracy to harm the company's business, but did not proceed with it.
PETA also goes undercover into circuses. In 2006, they filmed trainers at Carson & Barnes Circus—including Tim Frisco, the animal-care director—striking elephants while shouting at them; The Washington Post writes that the video shows Frisco shouting "Make 'em scream!" A company spokesman dismissed PETA's concerns as 'Utopian philosophical ideology," but said the circus would no longer use electric prods.