Three Dimensional Graffiti

In 2005, a similar ad campaign was launched by Sony and executed by TATS CRU in New York, Chicago, Atlanta, Philadelphia, Los Angeles and Miami to market its handheld PSP gaming system. In this campaign, taking notice of the legal problems of the IBM campaign, Sony paid building owners for the rights to paint on their buildings "a collection of dizzy-eyed urban kids playing with the PSP as if it were a skateboard, a paddle or a rocking horse."
Along with the commercial growth has come the rise of video games also depicting graffiti, usually in a positive aspect – for example, the Jet Set Radio series (2000–2003) tells the story of a group of teens fighting the oppression of a totalitarian police force that attempts to limit the graffiti artists' freedom of speech. In plotlines mirroring the negative reaction of non-commercial artists to the commercialization of the artform by companies like IBM (and, later, Sony itself) the Rakugaki Ōkoku series (2003–2005) for Sony's PlayStation 2 revolves around an anonymous hero and his magically imbued-with-life graffiti creations as they struggle against an evil king who only allows art to be produced which can benefit him. Following the original roots of modern graffiti as a political force came another game title, Marc Eckō's Getting Up: Contents Under Pressure (2006), featuring a story line involving fighting against a corrupt city and its oppression of free speech, as in the Jet Set Radio series.
Other games which feature graffiti include Bomb the World (2004), an online graffiti simulation created by graffiti artist Klark Kent where users can virtually paint trains at 20 locations worldwide, and Super Mario Sunshine (2002), in which the hero, Mario must clean the city of graffiti left by the villain, Bowser Jr. in a plotline which evokes the successes of the Anti-Graffiti Task Force of New York's Mayor Rudolph Giuliani (a manifestation of "broken window theory") or those of the "Graffiti Blasters" of Chicago's Mayor Richard M. Daley.
Numerous other non-graffiti-centric video games allow the player to produce graffiti (such as the Half-Life series, the Tony Hawk's series, The Urbz: Sims in the City, Rolling and Grand Theft Auto: San Andreas). Counter-Strike which is a Half-Life mod allows user to create their own and tag in game. Many other titles contain in-game depictions of graffiti (such as The Darkness, Double Dragon 3: The Rosetta Stone, NetHack, Samurai Champloo: Sidetracked, The World Ends With You, The Warriors, Just Cause, Portal, various examples of Virtual Graffiti, etc.). There also exist a host of games where the term "graffiti" is used as a synonym for "drawing" (such as Yahoo! Graffiti, Graffiti, etc.).