Girls Of The Coachella Valley Music And Arts Festival 2011

History
On the evening of November 5, 1993 the rock band Pearl Jam performed before almost 25,000 fans who stood and sat through the night on the lawns of Indio's historic and previously rock-festival free Empire Polo Club. Although band management had chosen this untested and under-developed site as part of the boycott of Ticketmaster and the Southern California auditoriums it controlled, the event established the new venue's suitability for large-scale rock events. Such suitability was not a given: the grounds, essentially one vast irrigated desert lawn, sit in one of America's hottest and driest spots, and the region's lightly populated towns, while having a history as resorts, are several hours' drive from regional population centers (San Diego, Los Angeles, Las Vegas and Phoenix).
Six years later, on October 9 and 10, 1999 (a mere three months after the Woodstock 99 festival) the first actual Coachella Valley Music and Arts Festival (usually abbreviated simply as "Coachella Fest") was held. Due to Woodstock 99's fires and riots, Coachella promoters weren't allowed to offer on site camping, a ban that continued until the 2002 festival.
About 25,000 people attended the two-day inaugural event, supporting headlining acts Beck, The Chemical Brothers, Tool, Morrissey, and Rage Against the Machine. Other acts included Jurassic 5, DJ Shadow, and Underworld. Originally, promoters had hoped to make the event three days (Friday-Sunday) and even considered the UK band Massive Attack to be the third day headliner - but those plans never came to fruition. The event went smoothly, with the biggest complaint being the blistering heat. It is reported, however, that the event failed to generate any profit, which nearly put an end to the festival.