Electronic Entertainment Expo (E3) 2011 Trade Show Girls

History
Prior to E3, most game developers went to other trade shows to display new products, including the Consumer Electronics Show and the European Computer Trade Show.
The first E3 was conceived by IDG's Infotainment World and co-founded by the Interactive Digital Software Association (now the Entertainment Software Association). It coincided with the start of a new generation of consoles, with the release of the Sega Saturn, and the announcements of upcoming releases of the PlayStation, Virtual Boy and Neo-Geo CD. Specifications for the Nintendo Ultra 64 (later renamed Nintendo 64) were released, but there was no hardware shown.
IDSA originally asked CES for a private meeting space for game developers, but was told that they could not limit access to only invited registrants. Patrick Ferrell, CEO of IDG's Infotainment World, had sent his VP Marketing to the meeting, and hearing the result, the management team at Infotainment World immediately announced E3. Needing to insure the full backing of the industry, Ferrell then negotiated a partnership between IDG and the IDSA, who then co-produced the show for a number of years