Cosplay Girls, Hong Kong 2011, China

In addition to making items specifically for use by cosplayers, the fashion industry has taken inspiration from the world of cosplay in popularising looks such as the Gothic Lolita, based on clothing worn by popular period characters.
• Models
Cosplay has influenced the Japanese advertising industry more than it has the commodity market.
Print media increasingly retain cosplayers as models. Good cosplayers are increasingly viewed as fictional characters in the flesh, in much the same way that film actors come to identified in the public mind with specific roles. Cosplayers have model for print magazines like Cosmode, cosplay photography studios,