Cosplay Girls, Hong Kong 2011, China

• Models
Cosplay has influenced the Japanese advertising industry more than it has the commodity market.
Print media increasingly retain cosplayers as models. Good cosplayers are increasingly viewed as fictional characters in the flesh, in much the same way that film actors come to identified in the public mind with specific roles. Cosplayers have model for print magazines like Cosmode, cosplay photography studios,
ADV Films has retained cosplayers for event work previously assigned to agency models. The ability of cosplayers to re-create their chosen characters with accuracy and vitality plays a part in this trend, as does the ability of cosplayers to appeal to an already existing market. E3 was occupied by a mix of both agency girls and cosplayers.