Girl With Beer

Measurement
Beer is measured and assessed by bitterness, by strength and by colour. The perceived bitterness is measured by the International Bitterness Units scale (IBU), defined in co-operation between the American Society of Brewing Chemists and the European Brewery Convention. The international scale was a development of the European Bitterness Units scale, often abbreviated as EBU, and the bitterness values should be identical.
• Colour
Beer colour is determined by the malt. The most common colour is a pale amber produced from using pale malts. Pale lager and pale ale are terms used for beers made from malt dried with coke. Coke was first used for roasting malt in 1642, but it was not until around 1703 that the term pale ale was used.