Contestants Of Beauty Pageant, Miss Universe 2011, São Paulo, Brazil

The Miss Universe Organization, a New York–based partnership between NBC and Donald Trump, has run the contest since June 20, 2002. The current president is Paula Shugart. The Organization sells television rights to the pageant in other countries, and also produces the Miss USA and Miss Teen USA contests with the winner of Miss USA representing the USA in Miss Universe.
Each year, bids are received by the Miss Universe organizers from organizations who wish to select the Miss Universe contestant for a country. This allows competition between different pageants to hold a country's license, as happened for Miss Italy and Miss France for example, when the licenses for their respective traditional organizations were revoked (the usual Miss France competition returned in 2004).