NHL Support Girls

Popularity
The NHL is considered one of the four major professional sports leagues in North America, along with Major League Baseball, the National Football League, and the National Basketball Association. The league is very prominent in Canada, where hockey is the most popular of these four major sports as well as the CFL. Overall, hockey has the smallest total fan base of the four leagues, the smallest revenue from television, and the least sponsorship.
While the NHL does not hold one of the largest fan bases in North America, it does hold one of the most affluent fan bases. Studies by the Sports Marketing Group conducted from 1998 to 2004 show that the NHL's fan base is much more affluent than that of the PGA Tour. A study done by the Stanford Graduate School of Business in 2004, found that NHL fans in America were the most educated and affluent of the four major leagues. They were also found to be substantially more computer literate than the other fans. Further it noted that season-ticket sales were more prominent in the NHL than the other three because of the ability of the NHL fan to purchase them, something more out of reach for fans of the other leagues. According to Reuters in 2010, the largest demographic of NHL fans was highly sought after group males aged 18–34, who were also shown to be more "tech savvy" than most fans.