XXXX Gold Retreat On Tour, Party Truck, Australia

XXXX's labels generally feature a depiction of the Milton Brewery alongside the Ipswich railway line, presently with a Citytrain EMU in the foreground with the existing extensive railway fencing omitted. Prior labels had steam engines and diesels when those locomotives were more regularly seen in Brisbane.
• Sports sponsorship
XXXX is the major sponsor of many sporting events and clubs, including the Queensland Maroons in the State of Origin. XXXX Gold is also a sponsor of the QLD Bulls and the QLD, SA, ACT & NT Cricket Associations. XXXX Gold also sponsors the Australian V8 Supercars Championship Series.
On 16 July 2010, XXXX released a limited edition "XXXXX" can to celebrate Queensland's fifth consecutive series win.