ArcelorMittal Orbit, Olympic Park In Stratford, London

Responding to concerns from The Times that ArcelorMittal's sponsorship and naming of Orbit would represent an improper incursion of corporate branding into public life, Johnson stated that Olympic rules mean that the Orbit cannot carry any corporate branding during the games. Felicity Carus of The Guardian's environment blog questioned whether ArcelorMittal's record on carbon emissions was good enough to mean Orbit represented a fitting monument for the 2012 Olympics, billed as a 'world's first sustainable Olympics'.
A Guardian online poll published on the official launch, posing the question "Anish Kapoor's Olympic tower: a grand design?", recorded 38.6% for "Yes, it's a grand design" and 61.4% for "No, it's garbage".