Twitter Fail Whale Error Message By Yiying Lu

Fail Whale Fan Club
The Fail Whale fan club at failwhale.com now actively promotes the Zazzle store as well as the additional shop that Yiying Lu opened up for t-shirts and accessories at failwhaleshop.com. The Zazzle shop has made around $4200.00 from the 12,000+ visits they've received since June 25th. The fan club also runs a Facebook group that currently has 3154 fans.
But the number of sales made is only one aspect to this story - what's more compelling is the torrent of social media cooperation that Ev's tweet set off. Since then, Tom, Sean, and Yiying have continued to manage the Fail Whale community across the numerous social sites, making new friends, starring their favorite fan photos, and interacting with those who post to the Facebook fan page wall. Sean even extended the Fail Whale concept to TUAW recently which showed the Apple iPhone similarly being carried by Yiying Lu's birds during the low point of iPhone 3g activation issues last Friday night.