Moto Undone Project By Joey Ruite

From the familiar to the unexpected, moto undone ignores what makes motorcycles interesting.
At jruiter I.D. we want to re-set the definition of a motorbike by stripping away historical attributes that make them so great. It’s hard to image a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones.
Moto undone is pure generic transportation and by motorbike category definition it isn’t very cool.
There motorbike references are small and when someone is riding they are all you see. The bike almost disappears. The rider just floats along the streets silently.