Young Teen College Girl Portrait

• Self-promotion
The self-portrait can be a very effective form of advertising for an artist, especially of course for a portrait painter. Dürer was not really interested in portraits commercially, but made good use of his extraordinary self-portraits to advertise himself as an artist, something he was very sophisticated in doing. Rembrandt made his living principally from portrait-painting during his most successful period, and like Van Dyck and Joshua Reynolds, many of his portraits were certainly intended to advertise his skills. With the advent of regular Academy shows, many artists tried to produce memorable self-portraits to make an impression on the artistic stage. A recent exhibition at the National Gallery, London, Rebels and Martyrs, did not shrink from the comic bathos that sometimes resulted. An example from the 21st century is Arnaud Prinstet, an otherwise little-known contemporary artist who has generated good amounts of publicity by undertaking to paint his self portrait every day. On the other hand, some artists depicted themselves very much as they did other clients.