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Super Bowl Girl Fans
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Because of its high viewership, commercial airtime during the Super Bowl broadcast is the most expensive of the year because the viewing count of the Super Bowl is an average of 100,000,000 people every year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event. In addition, many popular singers and musicians have performed during the event's pre-game and halftime ceremonies because of the exposure.
Origin
For four decades after its 1920 inception, the NFL successfully fended off several rival leagues. However, in 1960, it encountered its most serious competitor when the American Football League (AFL) was formed. The AFL vied heavily with the NFL for both players and fans, but by the middle of the decade the strain of competition led to serious merger talks between the two leagues. Prior to the 1966 season, the NFL and AFL reached a merger agreement that was to take effect for the 1970 season. As part of the merger, the champions of the two leagues agreed to meet in a "world" championship game for professional American football until the merger was effected.
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