Maxim Cover Girl

On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. The land was sold to MGM Mirage.
On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff and MaximOnline.com. As of April 23, 2009 Dennis Publishing has announced that it will no longer continue producing a print edition of Maxim in the UK, though the website for the UK version will remain.
Maxim in the United States is now published by Alpha Media Group.
In July 2009, Maxim partnered up with the UFC for the first-ever Maxim UFC Octagon Girl Search at the UFC Fan Expo. There were 40 girls participating in the contest, and the winner was Natasha Wicks.