Saint Valentine's Day Postcard

• In the West
- Europe
While sending cards, flowers, chocolates and other gifts is traditional in the UK, Valentine's Day has various regional customs. In Norfolk, a character called 'Jack' Valentine knocks on the rear door of houses leaving sweets and presents for children. Although he was leaving treats, many children were scared of this mystical person. In Wales, many people celebrate Dydd Santes Dwynwen (St Dwynwen's Day) on January 25 instead of (or as well as) Valentine's Day. The day commemorates St Dwynwen, the patron saint of Welsh lovers. In France, a traditionally Catholic country, Valentine's Day is known simply as "Saint Valentin", and is celebrated in much the same way as other western countries. In Spain Valentine's Day is known as "San Valentín" and is celebrated the same way as in the UK, although in Catalonia it is largely superseded by similar festivities of rose and/or book giving on La Diada de Sant Jordi (Saint George's Day). In Portugal it is more commonly referred to as "Dia dos Namorados" (Lover's Day / Day of those that are in love with each other).
In Denmark and Norway, although February 14 is known as Valentinsdag, it is not celebrated to a large extent, but is largely imported from American culture, and some people take time to eat a romantic dinner with their partner, to send a card to a secret love or give a red rose to their loved one. The cut-flower industry in particular is still working on promoting the holiday. In Sweden it is called Alla hjärtans dag ("All Hearts' Day") and was launched in the 1960s by the flower industry's commercial interests, and due to the influence of American culture. It is not an official holiday, but its celebration is recognized and sales of cosmetics and flowers for this holiday are only exceeded by those for Mother's Day.