Young Teen Girl With A Sexy Whale Tail

By the end of the decade whale tails suffered a bit of a backlash. Trinny Woodall, presenter of BBC1's What Not to Wear, described women who wore thongs showing above their trousers as "disgusting". Jessica Kaminsky wrote in I Hate the Gym, a lifestyle commentary, "I hate when girls let their "whale tails" creep out of their pants." In 2007, religious writer Tamie Bixler Lung wrote, "There is something wrong when Christian guys and girls want to run around with their underwear hanging out the top of their pants, or their thong strap sticking out the back of their low-rise jeans." In 2008, model and reality TV star Jodie Marsh said, "Showing your thong is a bit old now."
The trend of wearing whale tail-revealing jeans started to dissipate somewhat in the late 2000s when American clothing designers started shifting focus from low-slung jeans and exposed midriffs to high-waisted trousers and cardigans. Jess Cartner-Morley, fashion writer of The Guardian, claimed that the whale tail and the muffin top (the bulge of flesh hanging over the top of low-rider jeans), "twin crimes of modern fashion", had led to the decline in the popularity of hipster jeans. She quoted Louise Hunn, editor of the British edition of InStyle, as saying — "When a look goes too mainstream, people start wearing it badly. And then the really fashionable people run a mile". While the thong still represented 24% of the US$2.5 billion annual market in women's underwear, it stopped growing by end of 2004. By 2007, thongs were overtaken by boyshorts and accounted for only 12% of the knickers market. Some vendors, including Victoria's Secret and DKNY, started selling thongs that do not result in whale tails. Adam Lippes, founder of the lingerie line ADAM, said, "Women got tired of it. And they got sick and tired of seeing string hanging out of the top of every celebrity's jeans."