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Spin-offs
In 2000 MH-18 (magazine), a youth-oriented version of Men's Health covering teen lifestyle, was spun-off but ceased publication in November 2001.
In 2004 under Zinczenko's direction, Men's Health spun off Best Life. May 2009 was Best Life's last issue. Best Life was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at Men's Health, was the editor-in-chief. David Zinczenko was editorial director. In March 2008, Best Life finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue.
In 2005, Men's Health spun off Women's Health. The test-issue team was headed by Bill Stump, a former Men's Health editor who was then the head of Rodale Inc.'s New Product Development department. Within a year the circulation was at 750,000. Women's Health magazine is now published 10 times a year. David Zinczenko is the editorial director. In January 2009, Michele Promaulayko was named editor-in-chief of Women's Health. In March 2008, Women's Health finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age's 2008 A List. Women's Health has a circulation of 1.1 million.