Indy 500 Snake Pit Infield Girls

In 1981, track management erected bleachers in the turn one infield in an effort to curtail the revelry. In addition, improvements that included the new Gasoline Alley, a place for competitors to park motor homes row, along with additional support buildings, eventually scaled back the size of the area. As a result, for the better part of the 1980s, the patrons migrated to the infield of turn four, and the somewhat less-intense Snake Pit II emerged. By the 1990s, the intensity of the rowdiness had dropped drastically, due largely in part by third-generation management at the Speedway (Tony George) and beefed up law enforcement. The Snake Pit eventually became more of a festive party zone.
The turn four infield was razed in 1999 to make room for the infield road course. The race day party scene migrated to its current location, the turn three infield. Later, the original turn one location was also razed to make room for the motorcycle infield road course. The series of turns is sometimes referred to as the "Snake Pit" section. In 2010, the turn three infield was officially named the New Snake Pit, and began to be embraced and officially marketed by management. On race day, a concert stage is erected, and popular music acts and DJ's perform to entertain the infield crowd in a controlled and festive environment.