2013 Hooters International Swimsuit Pageant Girl, Hard Rock Casino & Hotel, Las Vegas, Nevada, United States

In 2009 Hooters partnered with Operation Homefront to establish The Valentine Fund in honor of fallen soldier SOCS Thomas J. Valentine. The fund supports the families of US Special Forces service members and other military families. Thomas J. Valentine, a Navy SEAL troop chief, was killed during a training exercise February 13, 2008. He left behind his wife, Christina, and two young children. Hooters established a fund in Valentine’s name through Operation Homefront.
On February 14, 2010 Hooters President and CEO Coby G. Brooks appeared in an episode of the CBS reality TV show Undercover Boss.
• Athletics and promotions
Hooters is involved in the sports world. Previous sponsorships include the Miami Hooters, a now defunct Arena Football League team. Hooters previously sponsored the USAR Hooters Pro Cup, an automobile racing series, and the NGA Pro Golf Tour, a minor league golf tour. In 1992 Hooters sponsored NASCAR driver Alan Kulwicki as he won the Winston Cup Championship, beating Bill Elliott by ten points, the closest margin in NASCAR prior to The Chase era. On April 1, 1993 Kulwicki, along with several others including Hooters Chairman Bob Brooks' son Mark were killed in a plane crash near Bristol, Tennessee. They were flying back to the track for Sunday's race after making a sponsor appearance at a Hooters in Knoxville, Tennessee.