Christmas Girls

In 1822, Clement Clarke Moore wrote the poem A Visit From St. Nicholas (popularly known by its first line: Twas the Night Before Christmas). The poem helped popularize the tradition of exchanging gifts, and seasonal Christmas shopping began to assume economic importance. This also started the cultural conflict of the holiday's spiritualism and its commercialism that some see as corrupting the holiday. In her 1850 book "The First Christmas in New England", Harriet Beecher Stowe includes a character who complains that the true meaning of Christmas was lost in a shopping spree.
While the celebration of Christmas was not yet customary in some regions in the U.S., Henry Wadsworth Longfellow detected "a transition state about Christmas in New England" in 1856. "The old puritan feeling prevents it from being a cheerful, hearty holiday; though every year makes it more so". In Reading, Pennsylvania, a newspaper remarked in 1861, "Even our presbyterian friends who have hitherto steadfastly ignored Christmas — threw open their church doors and assembled in force to celebrate the anniversary of the Savior's birth".
The First Congregational Church of Rockford, Illinois, 'although of genuine Puritan stock', was 'preparing for a grand Christmas jubilee', a news correspondent reported in 1864. By 1860, fourteen states including several from New England had adopted Christmas as a legal holiday. In 1870, Christmas was formally declared a United States Federal holiday, signed into law by President Ulysses S. Grant. Subsequently, in 1875, Louis Prang introduced the Christmas card to Americans. He has been called the "father of the American Christmas card".